by Michael Schütz (Bavaria Film Interactive) on November 18, 2009
It´s called Insanity Sauce. So hot, people would have to be crazy to try it. So hot actually, it has been banned from a hot sauce contest, for being too hot.
The mad genius behind Insanity Sauce? Dave Hirschkop. Dave set up shop in San Francisco. For no reason other than this is where he wanted to live.
There were competitors, to be sure, and the hot sauce wars heated up. Dave came out with the “Total”, “Ultimate” and “Private Reserve” insanity sauces. One so powerful it even comes in a coffin and sells for close to 200 bucks. Keeping track of sauces, shipments and supplies of puree all became too much for Dave’s boutique operation. With just 9 employees, there’s no fat in this operation. So Dave got thinking.
His situation was quite unique… and complex. He sells dozens of products… handles hundreds of ingredients… and ships to thousands of customers.
A small business with all the issues of a large one. So… check out the video coming soon at SAP TV. In the meantime get a taste of Insanity Sauce effects:
by Michael Schütz (Bavaria Film Interactive) on September 18, 2009
There have been some questions when the Style West video will be published. We are in post-production right now and hope to have the final version next week. The plan right now is to show it from Oct 1, so check out www.sap-tv.com then. I will post some more short clips along the way, so watch out for those.
by Michael Schütz (Bavaria Film Interactive) on September 16, 2009
One of the videos we are currently working on brings together a mix of bikinis, rainboots, horses, dogs and fashion shows. Sounds weird? Not at all. Style West is a unique company that brings marketing, public relations, product development, sales and distribution all under one roof. SAP TV had the opportunity to film with the owners, husband-wife team Dave and Kerri Sengstaken at the MAGIC Fashion Show in Las Vegas and at their offices in Oxnard, California.
What made the shoot in CA tricky was the fact that Michael Jackson´s burial happened at the same day and just about every camera crew in California was covering that. We had to fly in a camera guy from New York in the end.
by Michael Schütz (Bavaria Film Interactive) on September 2, 2009
One of our most important jobs for SAP TV is to produce stockfootage for the corporate stockfootage platform www.sap-tv/stockfootage catering for broadcast journalists. It is quite a challenge keeping the footage up to date and easy to access and download.
Now, here is a question for you we´ve been asking ourselves all along: What is the best way to portion the footage? Do journalists prefer one longer clip with generic content, as in a b-roll:
Or rather have a number of different singular short clips with categorized content:
Any thoughts on that? We appreciate your feedback!
Perhaps you have seen one of our spots on ZDF. We produced four awareness films about internet security. It is a joined project of SAP together with the Ministery of the Interior, Microsoft and Ebay. You can watch all of the three videos on www.sap-tv.com/de. As it is a campaign produced only for the German market, we do not provide any English version. The films were produced by Glast Film in Berlin, format 16:9, HD, filmed on a “red” camera.
I would like to share two videos, which I shot last week with my cell phone during a visit at ZDF one of Germany’s most imortant televison broadcaster. Second German Television is also a huge network in Europe. For their news broadcasts they just build a new television studio, totally virtual, all green box. From our experience this studio is one of the most innovative and modern studios throughout Europe. They use two fully computer automated cameras and do only have a backup ‘human’ cameraman, since they learned, that the automated cameras sometimes go their own way…
Welcome to the new “Making of SAP TV” blog! On behalf of the whole team I would like to express our excitement at being able to offer this new platform as an extension of our content websites www.sap-tv.com, www.sap.com/stockfootage and www.youtube.com/saptv.
This blog aims to give you a sneak peak into the world of corporate video-making—from concept to post-production. In particular, we hope to cover topics like:
Behind the scenes reports from our TV productions worldwide
Discussions about new technical developments in the field of video and TV (corporate as well as public)
Video-conferencing
Live productions on events
Video podcasts
Storytelling
Broadcast requirements etc.
The blog should also serve as a place for dialogue between you, us, reporters and editors. Only via a two-way exchange can we hope to really evolve our medium.
As my team is also responsible for the TV media relations activities for SAP worldwide, we would also like to take the chance, to talk about cultural requirements and differences when it comes to TV activities in our different key countries. Besides Germany, France and UK, these include the whole Asia Pacific area as well as the USA, Russia, Brazil and Mexico.
Bloggers on this new platform include all members of my TV team in Germany, but also our agency Bavaria Film Interactive, our freelance TV reporters around the globe as well as team members from our corporate publishing team, events and social media.
I hope you enjoy our new offer and contribute with your thoughts, comments and feedback to make this an exciting and informative source for all kinds of TV topics.
