Better Stockfootage

by Michael Schütz (Bavaria Film Interactive) on September 2, 2009

One of our most important jobs for SAP TV is to produce stockfootage for the corporate stockfootage platform catering for broadcast journalists. It is quite a challenge keeping the footage up to date and easy to access and download.

Now, here is a question for you we´ve been asking ourselves all along: What is the best way to portion the footage? Do journalists prefer one longer clip with generic content, as in a b-roll:

Or rather have a number of different singular short clips with categorized content:

Any thoughts on that? We appreciate your feedback!


{ 2 comments… read them below or add one }

1 Epic March 26, 2010 at 06:58

Hi Michael
thanks for this video. A collection of stock footage clips are designed to be used in other videos


2 Anderson February 26, 2010 at 07:18

Thanks… such as nice footage.


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