Better Stockfootage

One of our most important jobs for SAP TV is to produce stockfootage for the corporate stockfootage platform www.sap-tv/stockfootage catering for broadcast journalists. It is quite a challenge keeping the footage up to date and easy to access and download.

Now, here is a question for you we´ve been asking ourselves all along: What is the best way to portion the footage? Do journalists prefer one longer clip with generic content, as in a b-roll:

Or rather have a number of different singular short clips with categorized content:

Any thoughts on that? We appreciate your feedback!