It´s called Insanity Sauce. So hot, people would have to be crazy to try it. So hot actually, it has been banned from a hot sauce contest, for being too hot.
The mad genius behind Insanity Sauce? Dave Hirschkop. Dave set up shop in San Francisco. For no reason other than this is where he wanted to live.
There were competitors, to be sure, and the hot sauce wars heated up. Dave came out with the “Total”, “Ultimate” and “Private Reserve” insanity sauces. One so powerful it even comes in a coffin and sells for close to 200 bucks. Keeping track of sauces, shipments and supplies of puree all became too much for Dave’s boutique operation. With just 9 employees, there’s no fat in this operation. So Dave got thinking.
His situation was quite unique… and complex. He sells dozens of products… handles hundreds of ingredients… and ships to thousands of customers.
A small business with all the issues of a large one. So… check out the video coming soon at SAP TV. In the meantime get a taste of Insanity Sauce effects:
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Hilarious! Dave’s products rock. The new SAP TV showcase video about Dave’s Gourmet is excellent. Thanks for producing a great video about a great small business!