SAP’s China-Story is now online – even Mandarin version available

by Sven Herold (SAP AG) on September 10, 2010

After a lot of work, challenges with translations and Chinese characters, the videos we produced during the Chinese board week of SAP are now online. We created a main piece narrated in English, as well as a package in Chinese (Mandarin). For the Chinese piece we also included Hera our President of China speaking in local language. You will also see our Co-CEO Jim Hagemann Snabe sending a greeting note to our Chinese employees in Mandarin.

In addition to the two main packages we also published the full length interviews we conducted with our Co-CEO Bill McDermott, Steve Watts our President of SAP APJ and President of SAP China, Hera Siu.

The Chinese version was especially challenging, as the narrator needs a little bit more room for the same content. This meant to change the editing and extend some of the picture length. Also we decided after a longer conversation, that we won’t translate Bill’s and Steve’s name into Chinese. For Hera though this was not true, as everyone in China knows her with the Chinese name.

In the middle of the long packaged film you also see pictures of the SAP board meeting helt in the Regent Hotel in Bejing. To get these pictures was extremly challenging, even for an internal team like SAP TV due to the confidenially of such a meeting as well as the strict time schedule. It is the first time SAP allowed a camera team filming the whole board in such an environment. The pictures are not yet available for journalists. We will exclusively offer some of the shots through our stockfootage platform for SAP’s Q3 announcement.

China and SAP – A long-term commitment
The software company started its business here over 20 years ago. Today 2500 employees are working for SAP in China alone and more than 1500 customers run SAP installations. To underline its commitment to China, the SAP executive board held its first meeting ever in Beijing.

China and SAP – A long-term commitment (Chinese)
The software company started its business here over 20 years ago. Today 2500 employees are working for SAP in China alone and more than 1500 customers run SAP installations. To underline its commitment to China, the SAP executive board held its first meeting ever in Beijing.

Growing in China
SAP Co-CEO Bill McDermott about the growth strategy of SAP for China.

Ten More Golden Years
Hera Siu, President of SAP China, outlines the challenges and opportunities for SAP in China.

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