SAP with 18 TV Broadcast Hits for Earnings

by Sam Juneau (SAP) on January 26, 2012

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Earnings day has been a good day for SAP recently. For eight consecutive quarters, SAP has reported double digit growth across the globe.

The latest earnings announcement was no different. Armed with excpetional news, record earnings for Q4 and for the year 2011, SAP TV secured 18 live and recorded broadcast TV interviews for the co-CEO’s, Bill McDermott and Jim Hagemann Snabe.

The biggest news outlets, CNBC US and Europe, Bloomberg, Deustche Welle TV, ARD and others took SAP’s execs and spread the word to millions of viewers across the globe.

Last minute schedule changes and a long, jam-packed earnings day with press conferences and print appearances proved a challenge for the SAP media relations team.

But the results showed all the hard work paid off as the co-CEO’s worked tirelessly to report the good news.

Behind the scenes, the SAP TV team positioned the satellite truck, provided journalists with up to the minute information and fielded requests from all sides. SAP TV veterans Thomas Leonhardi and Michael Nuesslein made sure not a satellite signal was dropped and the business news world knew about SAP’s headlines.

And there’s more to come. Please tune in to as SAP TV takes the show on the road to Davos, Switzerland for the World Economic Forum. More TV appearances await.

You can see the best of clips at our newly designed website,

Thanks for watching!

McDermott and Snabe on CNBC Europe

McDermott on Bloomberg Europe

McDermott on CNBC US


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