SAP Brazil – Samba and Superpower – CeBIT

by Thomas Leonhardi (SAP - Global Head of TV Media Relations on February 29, 2012

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Brazil is the partner country of the big IT trade fair CeBIT in Hannover, Germany. And Brazil is not only an important market for SAP, the worlds leader in business software develops also new solutions out of Brazil and provide IT support for the US. With most of the world’s economies stagnant, Brazil’s grew at 7 percent in 2011, three times faster than the US. Economists from Goldman Sachs are predicting that Brazil – along with Russia, China and India will dominate the world economy in the 21st century.
Facts which make Brazil a crucial market for SAP. The software producer started operations in the country back in 1996, today Brazil is SAP’s third largest market in worldwide software revenue, after the USA and Germany. SAP Brazil almost doubled it’s revenue in the country from 2009 to 2010. Watch the Video:


SAP in Brazil

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